For journalists, partners and organisers

Press kit

Everything you need to write about Mogtama3: our logos, programme marks and colours, and a short description in four languages. Something missing? Write to us and we will help.

the rekhyt: the people of Egypt

Press contact

[email protected] +20 10 3495 5595

Our contact details are shared with HAiCapita.

01 · Logos

Our logo, in every version

The Mogtama3 logo is a sibling of the HAiCapita logo: the same Sovereign Teal rounded square and gold dot, with a ring of people sitting in a circle around it. Pick the version that suits your background and use it as it is.

Using the logo

Give it room to breathe

Three simple rules keep the logo clear and recognisable wherever it appears.

Clear space

Leave empty space on every side of the logo, at least as wide as two of its small ring dots. Keep text, edges and other logos out of it.

Minimum size

56 px 40 px 24 px

The symbol is never smaller than 24 px on screen. Below 120 px wide, use the icon alone and drop the endorsement.

Use it as it is

  • Do not recolour, stretch, rotate or outline the logo.
  • On a busy photo, place it only over a dark scrim.
  • Use the Latin wordmark in English, French and Portuguese, and the Arabic wordmark in Arabic.
  • The gold 3 is Aged Gold on light backgrounds and Intelligence Gold on dark ones.

02 · Programme marks

Five programmes, five marks

Each programme has a simple wordmark and one Egyptian glyph, endorsed by Mogtama3. Keep the programme names as they are in every language.

Dafa دفا by Mogtama3 Coming soon

the shen: a circle that protects what it holds

Connection

Dafa (warmth)

An app that will match people by shared interests and bring them together in small groups at vetted, trusted venues.

  • Intelligence Gold
  • Clay
  • Sand
Wa3i وعي by Mogtama3

Digital safety and privacy

Wa3i (awareness)

Free community events and workshops on information security and data privacy, for families, students, women’s groups and small businesses.

the wedjat: watchfulness and protection

  • Sovereign Teal
Hemma همّة by Mogtama3

People of determination

Hemma (determination)

Accessible digital skills, assistive technology, pathways to work and full participation in community life, designed with people of determination, not just for them.

the djed: endurance and stability

  • Teal Mist
  • Sovereign Night
  • Intelligence Gold
Mizan ميزان by Mogtama3

Sustainable technology

Mizan (balance)

Using technology and AI sustainably: saving energy and resources, right-sizing AI use, making devices last and cutting e-waste.

the ankh: life, and what sustains it

  • Nile Green
  • Sand

In Arabic

On Arabic pages, the programme names are Arabic words: دفا، وعي، جيل، همّة، ميزان. The Latin name sits beside each one.

دفا Dafa من مجتمع وعي Wa3i من مجتمع جيل Geel من مجتمع همّة Hemma من مجتمع ميزان Mizan من مجتمع

03 · Colours

The palette

The HAiCapita palette plus warm neutrals, and no others. Bold blocks of Sovereign Night, Sand, white and Teal Mist carry our pages.

Sovereign Night

#063540

rgb(6, 53, 64)

Dark colour blocks, hero, footer

Deep Abyss

#0A3D4A

rgb(10, 61, 74)

Dark colour blocks

Sovereign Teal

#0B7A8F

rgb(11, 122, 143)

Primary actions, links, Wa3i

Intelligence Gold

#E4B44C

rgb(228, 180, 76)

Signature accents and highlights, Dafa

Aged Gold

#C49A30

rgb(196, 154, 48)

Signature accents and highlights

Ink

#0A2730

rgb(10, 39, 48)

Headings

Teal Mist

#EBF4F6

rgb(235, 244, 246)

Light tint blocks, Hemma

Sand

#F7F2E8

rgb(247, 242, 232)

Warm backgrounds

Sand 2

#EFE6D3

rgb(239, 230, 211)

Warm backgrounds

Body

#31474F

rgb(49, 71, 79)

Body text

Mute

#7A8D94

rgb(122, 141, 148)

Large captions, field borders

Line

#DFE5E5

rgb(223, 229, 229)

Borders

Programme accents and the gold rule

Clay

#B4472C

rgb(180, 71, 44)

A sparing warm accent, for Dafa only

Nile Green

#2C7A5B

rgb(44, 122, 91)

From HAiCapita’s house palette, for Mizan only

Gold is for accents

Gold never carries text on white or sand. Use it for accents and icons, and for text only on Sovereign Night or Deep Abyss.

04 · Boilerplate

About Mogtama3, in four languages

One short paragraph about who we are, written natively in each language. Use it as it is, at the end of an article or a press release.

English

Mogtama3 (مجتمع, “community”) is the social arm of HAiCapita, which builds AI-native governance, risk and cybersecurity technology. Mogtama3 puts the same people and expertise to work for society through five programmes: Dafa (warmth), an app that will bring people together in small groups in real life; Wa3i (awareness), for digital safety and privacy; Geel (generation), for young people; Hemma (determination), designed with people of determination; and Mizan (balance), for sustainable technology and AI. Its work starts in Egypt, in 6th of October and Greater Cairo, and will then grow across the Middle East and North Africa. Every programme is aligned with the UN Sustainable Development Goals (SDGs). More at mogtama3.com.

العربية

مجتمع (Mogtama3) هو الذراع المجتمعية لهايكابيتا (HAiCapita)، الشركة التي تطوّر تقنيات الحوكمة وإدارة المخاطر والأمن السيبراني القائمة على الذكاء الاصطناعي. ويسخّر مجتمع الكفاءات والخبرات نفسها لخدمة المجتمع من خلال خمسة برامج: دفا (Dafa)، وهو تطبيق سيجمع الناس في مجموعات صغيرة على أرض الواقع؛ ووعي (Wa3i) للأمان الرقمي والخصوصية؛ وجيل (Geel) للشباب؛ وهمّة (Hemma) المصمَّم بالشراكة مع ذوي الهمم؛ وميزان (Mizan) للاستخدام المستدام للتقنية والذكاء الاصطناعي. ينطلق عمله من مصر، من مدينة 6 أكتوبر والقاهرة الكبرى، على أن يتوسّع لاحقًا في منطقة الشرق الأوسط وشمال أفريقيا. وتتّسق برامجه كلها مع أهداف الأمم المتحدة للتنمية المستدامة. للمزيد: mogtama3.com

Français

Mogtama3 (مجتمع, « communauté ») est la branche sociale de HAiCapita, qui conçoit des technologies de gouvernance, de gestion des risques et de cybersécurité fondées sur l’IA. Mogtama3 met les mêmes personnes et la même expertise au service de la société, à travers cinq programmes : Dafa (chaleur), une application qui rapprochera les gens en petits groupes dans la vraie vie ; Wa3i (conscience), pour la sécurité numérique et la protection de la vie privée ; Geel (génération), pour les jeunes ; Hemma (détermination), conçu avec les personnes en situation de handicap ; et Mizan (équilibre), pour un usage durable de la technologie et de l’IA. Son action commence en Égypte, dans la ville du 6-Octobre et dans le Grand Caire, puis s’étendra à l’ensemble de la région MENA (Moyen-Orient et Afrique du Nord). Chaque programme est aligné sur les Objectifs de développement durable (ODD) des Nations unies. En savoir plus : mogtama3.com

Português

A Mogtama3 (مجتمع, “comunidade”) é o braço social da HAiCapita, empresa que desenvolve tecnologia de governança, gestão de riscos e cibersegurança com base em inteligência artificial. A Mogtama3 mobiliza as mesmas pessoas e o mesmo conhecimento em benefício da sociedade, por meio de cinco programas: Dafa (calor), que aproximará as pessoas em pequenos grupos na vida real; Wa3i (consciência), para a segurança digital e a privacidade; Geel (geração), para os jovens; Hemma (determinação), criado em conjunto com pessoas com deficiência; e Mizan (equilíbrio), para o uso sustentável da tecnologia e da IA. O trabalho começa no Egito, na cidade de 6 de Outubro e no Grande Cairo, e chegará depois a toda a região MENA. Todos os programas estão alinhados com os Objetivos de Desenvolvimento Sustentável (ODS) da ONU. Saiba mais em mogtama3.com.

05 · Press contact

Writing about Mogtama3? We are glad to help.

For interviews, background or a file you cannot find on this page, email or call us.

Office, shared with HAiCapita: 53 Capital Mall (behind the court), Second Floor, Fifth Settlement, New Cairo, Egypt

Photos of people

Please do not use photos of people from our events without their consent.

Event photos for the press will be added here, each one taken with consent.