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Light backgroundSymbol and wordmark side by side. The first choice for most uses.
For journalists, partners and organisers
Everything you need to write about Mogtama3: our logos, programme marks and colours, and a short description in four languages. Something missing? Write to us and we will help.
the rekhyt: the people of Egypt
01 · Logos
The Mogtama3 logo is a sibling of the HAiCapita logo: the same Sovereign Teal rounded square and gold dot, with a ring of people sitting in a circle around it. Pick the version that suits your background and use it as it is.
Using the logo
Three simple rules keep the logo clear and recognisable wherever it appears.
Leave empty space on every side of the logo, at least as wide as two of its small ring dots. Keep text, edges and other logos out of it.
The symbol is never smaller than 24 px on screen. Below 120 px wide, use the icon alone and drop the endorsement.
02 · Programme marks
Each programme has a simple wordmark and one Egyptian glyph, endorsed by Mogtama3. Keep the programme names as they are in every language.
the shen: a circle that protects what it holds
Connection
An app that will match people by shared interests and bring them together in small groups at vetted, trusted venues.
Digital safety and privacy
Free community events and workshops on information security and data privacy, for families, students, women’s groups and small businesses.
the wedjat: watchfulness and protection
Youth
Skills, mentoring and first opportunities in cybersecurity, AI and digital work for young Egyptians.
the lotus: new growth
People of determination
Accessible digital skills, assistive technology, pathways to work and full participation in community life, designed with people of determination, not just for them.
the djed: endurance and stability
Sustainable technology
Using technology and AI sustainably: saving energy and resources, right-sizing AI use, making devices last and cutting e-waste.
the ankh: life, and what sustains it
On Arabic pages, the programme names are Arabic words: دفا، وعي، جيل، همّة، ميزان. The Latin name sits beside each one.
03 · Colours
The HAiCapita palette plus warm neutrals, and no others. Bold blocks of Sovereign Night, Sand, white and Teal Mist carry our pages.
Programme accents and the gold rule
#B4472C
rgb(180, 71, 44)
A sparing warm accent, for Dafa only
#2C7A5B
rgb(44, 122, 91)
From HAiCapita’s house palette, for Mizan only
Gold never carries text on white or sand. Use it for accents and icons, and for text only on Sovereign Night or Deep Abyss.
04 · Boilerplate
One short paragraph about who we are, written natively in each language. Use it as it is, at the end of an article or a press release.
Mogtama3 (مجتمع, “community”) is the social arm of HAiCapita, which builds AI-native governance, risk and cybersecurity technology. Mogtama3 puts the same people and expertise to work for society through five programmes: Dafa (warmth), an app that will bring people together in small groups in real life; Wa3i (awareness), for digital safety and privacy; Geel (generation), for young people; Hemma (determination), designed with people of determination; and Mizan (balance), for sustainable technology and AI. Its work starts in Egypt, in 6th of October and Greater Cairo, and will then grow across the Middle East and North Africa. Every programme is aligned with the UN Sustainable Development Goals (SDGs). More at mogtama3.com.
مجتمع (Mogtama3) هو الذراع المجتمعية لهايكابيتا (HAiCapita)، الشركة التي تطوّر تقنيات الحوكمة وإدارة المخاطر والأمن السيبراني القائمة على الذكاء الاصطناعي. ويسخّر مجتمع الكفاءات والخبرات نفسها لخدمة المجتمع من خلال خمسة برامج: دفا (Dafa)، وهو تطبيق سيجمع الناس في مجموعات صغيرة على أرض الواقع؛ ووعي (Wa3i) للأمان الرقمي والخصوصية؛ وجيل (Geel) للشباب؛ وهمّة (Hemma) المصمَّم بالشراكة مع ذوي الهمم؛ وميزان (Mizan) للاستخدام المستدام للتقنية والذكاء الاصطناعي. ينطلق عمله من مصر، من مدينة 6 أكتوبر والقاهرة الكبرى، على أن يتوسّع لاحقًا في منطقة الشرق الأوسط وشمال أفريقيا. وتتّسق برامجه كلها مع أهداف الأمم المتحدة للتنمية المستدامة. للمزيد: mogtama3.com
Mogtama3 (مجتمع, « communauté ») est la branche sociale de HAiCapita, qui conçoit des technologies de gouvernance, de gestion des risques et de cybersécurité fondées sur l’IA. Mogtama3 met les mêmes personnes et la même expertise au service de la société, à travers cinq programmes : Dafa (chaleur), une application qui rapprochera les gens en petits groupes dans la vraie vie ; Wa3i (conscience), pour la sécurité numérique et la protection de la vie privée ; Geel (génération), pour les jeunes ; Hemma (détermination), conçu avec les personnes en situation de handicap ; et Mizan (équilibre), pour un usage durable de la technologie et de l’IA. Son action commence en Égypte, dans la ville du 6-Octobre et dans le Grand Caire, puis s’étendra à l’ensemble de la région MENA (Moyen-Orient et Afrique du Nord). Chaque programme est aligné sur les Objectifs de développement durable (ODD) des Nations unies. En savoir plus : mogtama3.com
A Mogtama3 (مجتمع, “comunidade”) é o braço social da HAiCapita, empresa que desenvolve tecnologia de governança, gestão de riscos e cibersegurança com base em inteligência artificial. A Mogtama3 mobiliza as mesmas pessoas e o mesmo conhecimento em benefício da sociedade, por meio de cinco programas: Dafa (calor), que aproximará as pessoas em pequenos grupos na vida real; Wa3i (consciência), para a segurança digital e a privacidade; Geel (geração), para os jovens; Hemma (determinação), criado em conjunto com pessoas com deficiência; e Mizan (equilíbrio), para o uso sustentável da tecnologia e da IA. O trabalho começa no Egito, na cidade de 6 de Outubro e no Grande Cairo, e chegará depois a toda a região MENA. Todos os programas estão alinhados com os Objetivos de Desenvolvimento Sustentável (ODS) da ONU. Saiba mais em mogtama3.com.
05 · Press contact
For interviews, background or a file you cannot find on this page, email or call us.
Office, shared with HAiCapita: 53 Capital Mall (behind the court), Second Floor, Fifth Settlement, New Cairo, Egypt
Please do not use photos of people from our events without their consent.
Event photos for the press will be added here, each one taken with consent.